Experience

• Employment

  • 2023 - present

    Creative Director @ MHI

    Ensure visual communication and brand standards are met for 25 brands in a B2B environment. Monitor brand campaigns for five internal departments. Develop visual solutions to complex business ideas, in print and digital formats under strict deadlines. Manage outside vendors and agencies. Additional responsibilities include web design and front-end development for eight websites. Report directly to chief marketing officer (CMO).

  • 2014 - 2022

    Creative Manager @ MHI

    Manage four brands in a B2B environment. Offer marketing support for five internal departments and 18 industry groups. Develop visual solutions to complex business ideas, in print and digital formats. Lead and direct work of others, ensuring deadlines are met. Research and implement improvement workflow processes for quicker turnaround. Stay current on design and technology trends. Manage outside vendors and agencies. Additional responsibilities include web design and front-end development for eight websites. Report directly to VP of Marketing.

  • 2010 - 2014

    Web Designer @ MHI

    Responsible for the design, front-end development, enhancement, debugging and maintenance of eight websites. Create functional user interfaces using modern front-end libraries/frameworks, design patterns and guidelines while ensuring cross-device, cross-browser compatibility and performance goals are met. Develop creative technical solutions using best practices and W3C web standards. Mobile first thinking with use of responsive design concepts and methodologies. HTML email design and development using responsive email frameworks. Continue self-improvement through learning and development.

  • 2005 - 2010

    Owner / Designer @ Amy Shelton Designs

    Provide small businesses with creative marketing materials through a strong understanding of design and smart copy. Offer a wide range of marketing collateral in both print and digital. Build brand awareness for start-ups through logo creation and consistent implementation of new brand. Ran business operations including finances, sales, marketing and goal setting.

  • 2003 - 2005

    Senior Art Director @ Belk Stores Services

    Directed three designers in the development and execution of marketing materials in alignment with overall brand identity. Responsible for the conceptualization and implementation of Belk catalogs and direct mail from concept to completion. Other duties included supervising photo shoots, model selection, meeting with buyers and maintaining a budget for each project.

  • 1997 - 2003

    Graphic / Web Designer @ Devant Sport Towels

    Developed ads, websites, and catalogs to build brand awareness. Scheduled and executed projects within a budget. Won several awards including “Award of Excellence”, “Award of Merit” and three “Golden Squeegee” awards from Specialty Graphic Imaging Association (SGIA).

  • May 1996 – September 1996

    Graphic Intern @ Discovery Place, Inc.

    Position included being responsible for illustrative visuals for use in exhibit displays as well as designing graphic publications while managing a prescribed budget.

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